The design concept for Fresh's influencer party is centered around a summer camping theme, aimed at promoting the launch of its natural ingredient mask. Attendees will receive giveaways of 3 masks packaged in lantern-shaped containers, adding a touch of novelty to the event. Influencers chosen for the occasion will resonate with Fresh's brand values, focusing on natural skincare, sustainability, and outdoor exploration.
The primary objective of the event is to build anticipation and excitement for the upcoming mask launch. Through collaborations with influencers, we aim to generate engaging social media content that highlights the product's features and benefits. Additionally, we seek to deliver a memorable experience for attendees, showcasing Fresh's commitment to innovation and its dedication to providing high-quality skincare solutions.
Pratt Institute, Prototyping and Production | Instructor : Joshi, Jeannie | Group work: Minjin noh , Erik Páez, Xiani Lin
